We analyse the current situation of the company, define objectives, and design strategic plans; it’s a highly productive process for the business if it’s carried out correctly.
It not only allows us to minimize the risks associated with all kinds of business, but it also has the power to focus team energy and goals towards a common objective. This process is so vital that doing it poorly runs the risk of converting team efforts into mere routine, sapping innovation and increasing levels of frustration within the organization.
Do we have a clear idea where our business is going and how we will get there?
Have I defined my value proposition? Do I know how to communicate it to the market?
Is our business model sustainable in the medium term?
Have we objectively analysed our competition? What are my competitive advantages?
Have we shared the strategic diagnosis with the team?
Do I have the resources I need to deal with challenges and opportunities? Is the team prepared?
Do I have an action plan and management systems to implement the strategy?
Build UP’s proposal is to accompany organizations in their process of value definition and development, ensuring a satisfying and productive experience.
We’re supported by wide experience taking on growth challenges, like creating new businesses from the ground up, launching new products and lines of service, and tacking new sales channels and countries. We combine the planning process with optimizing what structures already exist, as much in sales as in marketing: