How do we get new clients? How can we retain them?
How can we determine what our pricing policy should be?
Do we have enough members on our sales force? What about their profiles and functional outline?
How do we define and follow our sales force goals?
How do we create an incentive plan that works?
How can we explore sales opportunities through other channels?
We know how important it is to put the client in the center of our strategy and operations, and we also know that it’s no simple task to achieve it.
To do so, we must meticulously analyze the characteristics and behavior of our clientele and develop an adequate commercial and marketing plan for each segment. Above all, we have to make certain we mobilize our teams in the right direction.